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You Can’t Please Everyone

You Can’t Please Everyone

Welcome to another one of my photography blogs. You work hard and play hard. The harder you work the better the rewards. That is a true statement. When you work toward something you will find yourself building something that is fulfilling as well as creative. That being said sometimes you cannot please all of your clients through no fault of your own. People are people and as photographer we have to remember that. ESPECIALLY as photographers we have to remember that everyone is different and that we are not mind readers.

Client satisfaction is the number one goal for all working photographers. We have to take great photos and deliver a high end product so that we get repeat business, as well a referrals, and establish a great reputation. Sometimes photographers will come across people that do not know how to be people and or polite. It happens. Most people are completely awesome and if you work hard they will give you that pat on the back and a “Good job, kid.” Sometimes clients assume that because they are paying you it means that you are their slave and can be yelled at or talked down to.

Others will just try and tear you down. Why? Because they have nothing better to do or because they are just unhappy with themselves.

Photographers: Do not let these people get to you. You have to remain calm and professional at all times and show the bad apples that you are better than that. Be firm.

Clients may on occasion issue you a complaint about something that could have easily been remedied with proper communication (on their end). When you offer services it is of the utmost importance to be clear about exactly what you do and what you CAN do in post work. This also means that you may have to hold certain clients hands through the entire photography process so that they can suss out exactly what they want. This can be a daunting task because it’s very easy to be dismissive. Be a pro and hang in there. No one is a mind reader.

It’s really easy to bitch and moan about other people but in the photography profession ALL you deal with is people so sometimes you have to take attitudes with a grain of salt. Don’t be a pushover but establish yourself ahead of your shoot so that nothing unforeseen pops up. Sometimes you may have to remind clients that when you order food at a restaurant you can’t talk the waiter or chef into giving you free grub. If someone gets mad that you are charging for extras then let them get mad. It’s not a poor reflection upon you as a photographer at all as long as you tell them ahead of time.

Again, this doesn’t happen all the time but if it does just stay cool and be cool.

Now, bring the ruckus.

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Yoga Photography

Yoga Photography NYC

I have always wanted to do Yoga Photography and have found the perfect model for it. Candice is from out of town and has only been in New York for a couple of weeks. I feel honored and privileged that I was the photographer she chose for her brand and requested my services for some yoga photography that she would use for networking and of course yoga! She is a certified yoga instructor and an extremely wonderful person as well. We put together poses and photos that we would like to showcase and being the great subject that she is also posed for some more pinup style photos (that will be featured on an upcoming update) This session concentrates on her ability to strongly pose without faltering and shows the strength of her will, mind, and body. Yoga is an extension of your being and it’s proof to the universe that you are one within it and one with it. Yoga Photography can be an extension of the photographer’s quest for knowledge within a subject. In a city that can at times be a clenched fist I commend her efforts to spread positivity through her practice and am extremely happy with the results of the yoga photography that I captured of her practicing her art.

I decided to use mostly black and whites for the post production on this session. I feel it showcases her strength and definition while fading into a universal constant. We employed a Valeo Yoga Mat, Purple and I used my Canon 60D with a Canon EF 40mm f/2.8 STM Lens , Canon EF 100mm f/2.8L IS USM Macro Lens for Canon Digital SLR Cameras , 85mm, and 50mm as well as a Canon Speedlite 430EX II Flash for Canon Digital SLR Cameras to capture Candice’s yoga photography. Photoshop and Lightroom were also used in the post production for this session.

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Shoot What You Love

Shoot What You Love

If you take photos for  a living, are trying to, or just shoot around constantly as a hobby ; chances are that not every single photograph comes out the way you want it. There are photographers out there that will spend an endless amount of time setting up and gearing toward that one perfect shot, which is fine and amazing on its own. But, a lot of us are not like that. More power to you if you shoot that way. Most of us kind of go for broke and shoot anything that comes our way or anything we see that we like. Again, not every single picture comes out perfect but sometimes in those imperfections you find a nice little nuance that you really dig. Accidentally amazing shots can sometimes be a photographers bread and butter.

Shoot what you love. Love what you shoot. You can take those two sentences as literally as you want or as figuratively as you want. There have been jobs where I have cringed do to circumstances BUT I will always close my eyes for a second and remind myself that this my chosen profession and I DO love what I do. Sometimes photographers need to remind themselves of that. At the end of the day we push a button that takes a snapshot of a moment forever frozen in time. It’s a beautiful thing if you think about it. We are massagers of the optical nerve and sometimes our photographers will break hearts, create joy, bring laugher, or awe and audience. We are magicians. Do not forget that. Shoot what you love.

Like any profession or hobby you have to take the good with the bad. Whether it’s bad client attitude, a bad day, or just a general lack of energy, you have to learn how to take your lumps and make the most of the situation. You can’t run away from a “bad day” every single time. You need to make the most of what is being presented to you and it’s your job as a photographer to work within your situation and take the best photos you can no matter what.

If you aren’t in love with your subject then be in love with your craft and you will always take better photos than you would have otherwise.

If you are in love with your subject and it makes you realize why you love photography so much, then by all means shoot for the stars and come out ahead of the game with some wonderful images.

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Social Media Strategy

Social Media Strategy

 

“No man is an island.”

The saying is very true. If you want to show people your work nowadays you have to get out there on any social media site you can and shamelessly self promote your work. You initial social media strategy should be targeting your in-house fanbase (family and friends) and of course have the content necessary to promote. Anything that pertains to your brand that you throw out there into the ether will stick somehow and drive traffic to your site, raise awareness of your brand, and would no doubt increase business in the long run. If you are doing it on your own without outside SEO help then the hill you are climbing will be that much steeper. That’s not to say it can’t be done!

 

Having a Facebook page is one thing, but combining that with a Twitter account, Pinterest account,  Four Square, PayPal,  Blog roll, or what have you, would set you apart from most of your competition. Photography is a large niche business and if you are on a coastal city like NYC or LA you are scraping tooth and nail to get noticed. My advice is to hang in there because as a very wise man once said; “The cream always rises to the top.” There is nothing wrong with healthy competition but sometimes you also have to develop a thick skin. However, if you are in another part of the country where competition is not really felt, then you can use varying forms of social media to bring your work to the forefront of your area as well as being renown in another location other than your home town. Most photographers that I’m familiar with are from other parts of the country. I’m in New York and it seems like in a city of over ten million people that 9.9 million are also photographers or at least they are when it comes to their food. Speaking of which, another GREAT social media strategy is a little app called Instagram. It works wonders.

 

It’s important to Tweet. post, pin, and blog relative items that have to do with your brand and it also does not hurt to interact with clients, other photographers, or anyone in the industry, or anyone WANTING to break into the industry and this means artists, actors, models, and performers. You never know WHO you may meet and what it may lead to. Think about your burgeoning business as an adventure and a good social media strategy is a big part of that adventure.

Thank you all and I hope to shoot you at least once if you are in NYC!

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