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Episode One: Ed Fox

Hey, guys! This is the first episode of my first as of yet untitled podcast!

In this episode I have a nice little chat with photographer Ed Fox, who was gracious enough to be my first guest.

This podcast is mainly dedicated to photography, the arts, creativity, and some good old fashioned cool stuff.

Stay tuned because there will be many great guests in the year 2014.

Enjoy!

Check out edfox.com

Check out Ed’s New App Here!

Follow me on twitter @nyphotony

Like me or friend me on Facebook

and as always….

 

 

 

 

 

 

 

A Fierce Defender

So, I love music. Further more; I love heavy metal music. I have been in NYC metal bands since I was 18 years old. Metal has always been a part of my life since I cranked up that first Black Sabbath album I got through those bogus Columbia House deals many moons ago. That being said; metal is an extremely positive genre of music and for me it’s the most rocking life affirming jammingest stuff you could listen to. People associate great things with music and I have a song for almost every memory or frame of mind. I love to rock, baby.

Every so often you run across a song that means more to you than the surface value of any written piece of music is supposed to mean. Sometimes music speaks to you in untold ways that really strike you to the core. I have recently felt like that about 3 Inches Of Blood’s song “Fierce Defender.” It’s not because I’m killing undead hordes or championing a battlefield with sword in tow. This song is the perfect allegory for a small business start up. You still with me? Good. Here are the lyrics and song and my breakdown as it relates to being a small business owner. If you could stick around to the end I’ll buy you a drink (Call me out on it. You will get a drink and a conversation!)  Anyway, here we go:

The outbreak has begun
End of days are coming
Very few will survive this plague
Gather all supplies, keep your wits about you
A war is coming, prepare for the attack

No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done

Fortress walls, behind them to defend
From mindless creatures need for flesh
They are coming, they will not stop
Crash upon you like a tidal wave of doom

No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done

Hold the line, defend it to the end
Destroy the brain and they will fall
Show no mercy for they will give you none
Relentlessly they seek to kill
Don’t wait for outside help
Reinforcements will not come
On ourselves we must rely
Find the courage to last another day
So all of us will stay alive

Outlast the horde
Their ranks are shrinking
The instinct to live on our greatest strength
The will come when all the killing stops
Time to rebuild all that’s lost

No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done

http://www.youtube.com/watch?v=wP4ge-lAx5A

The outbreak has begun
End of days are coming
Very few will survive this plague
Gather all supplies, keep your wits about you
A war is coming, prepare for the attack

Meaning: You have recently started your small business and the pressure is very real. Statistically, there are only a small number of businesses that succeed. You have to use all of the tricks you have learned and carefully use your funds because you’re on your own now with no outside help. Keep your wits about you.

No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done

Meaning: You’ve been thinking about this for a while. This is your chance to succeed and employ the tools you have amassed while preparing for your launch. The odds of success are against you but you have to believe in your self. You have to be your own champion because you know you can. Never slip in your own self confidence. Be that Fierce Defender!

Fortress walls, behind them to defend
From mindless creatures need for flesh
They are coming, they will not stop
Crash upon you like a tidal wave of doom

Meaning: Whatever you build there are people that want to tear it down. These are the haters. They could be family, friends, or business associates. They could try and tear you down and tell you that you are not good enough or special enough. It may hurt at first but you have to persevere and defend that wall.

No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done

Hold the line, defend it to the end
Destroy the brain and they will fall
Show no mercy for they will give you none
Relentlessly they seek to kill
Don’t wait for outside help
Reinforcements will not come
On ourselves we must rely
Find the courage to last another day
So all of us will stay alive

Meaning: Small Business owners must face facts. There is no one to help with their journey. At the end of the day if  you decide to do everything on your own then you must hold the fort and provide victory for your brand. Against all odds you will see the success of your small business and end up being the bigger fish in the pond. Small Business owners must be steadfast in their product and their belief in their product. No one will help  you, no one will back you up, and you have to find the gumption to stand alone, say your piece, survive, and live to fight another day. As small businesses, we climb a treacherous hill with many obstacles and we should never give up. We must find the courage to last another day. We owe it to ourselves, our family, and other like minded individuals. We stay alive through the communal effort of other business owners that hold the line.

Outlast the horde
Their ranks are shrinking
The instinct to live on our greatest strength
The will come when all the killing stops
Time to rebuild all that’s lost

Meaning: The more you chip at it – the more you get out of it. The haters will fade and the detractors will think better. Why? Because you have pioneered and championed your brand through your own belief. The INSTINCT to live on IS our greatest strength. Small business owners know that they have a huge undertaking before them and that is to establish a reputable brand. When success comes then you can expand, take time off, and make up for lost time.

No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done

Meaning: Get out there and do it. BE the successful person you know you can be. BE the business owner you have always wanted to be.

Whew, well I hope you all got through that in one piece!

The album this is from; “Here Waits Thy Doom.” is also one of the greatest driving albums ever.

I would love to hear what songs motivate you and have meaning for you.

Barcelona

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Yoga Photography

Yoga Photography NYC

I have always wanted to do Yoga Photography and have found the perfect model for it. Candice is from out of town and has only been in New York for a couple of weeks. I feel honored and privileged that I was the photographer she chose for her brand and requested my services for some yoga photography that she would use for networking and of course yoga! She is a certified yoga instructor and an extremely wonderful person as well. We put together poses and photos that we would like to showcase and being the great subject that she is also posed for some more pinup style photos (that will be featured on an upcoming update) This session concentrates on her ability to strongly pose without faltering and shows the strength of her will, mind, and body. Yoga is an extension of your being and it’s proof to the universe that you are one within it and one with it. Yoga Photography can be an extension of the photographer’s quest for knowledge within a subject. In a city that can at times be a clenched fist I commend her efforts to spread positivity through her practice and am extremely happy with the results of the yoga photography that I captured of her practicing her art.

I decided to use mostly black and whites for the post production on this session. I feel it showcases her strength and definition while fading into a universal constant. We employed a Valeo Yoga Mat, Purple and I used my Canon 60D with a Canon EF 40mm f/2.8 STM Lens , Canon EF 100mm f/2.8L IS USM Macro Lens for Canon Digital SLR Cameras , 85mm, and 50mm as well as a Canon Speedlite 430EX II Flash for Canon Digital SLR Cameras to capture Candice’s yoga photography. Photoshop and Lightroom were also used in the post production for this session.

Yoga 23

 

 

 

 

Shoot What You Love

Shoot What You Love

If you take photos for  a living, are trying to, or just shoot around constantly as a hobby ; chances are that not every single photograph comes out the way you want it. There are photographers out there that will spend an endless amount of time setting up and gearing toward that one perfect shot, which is fine and amazing on its own. But, a lot of us are not like that. More power to you if you shoot that way. Most of us kind of go for broke and shoot anything that comes our way or anything we see that we like. Again, not every single picture comes out perfect but sometimes in those imperfections you find a nice little nuance that you really dig. Accidentally amazing shots can sometimes be a photographers bread and butter.

Shoot what you love. Love what you shoot. You can take those two sentences as literally as you want or as figuratively as you want. There have been jobs where I have cringed do to circumstances BUT I will always close my eyes for a second and remind myself that this my chosen profession and I DO love what I do. Sometimes photographers need to remind themselves of that. At the end of the day we push a button that takes a snapshot of a moment forever frozen in time. It’s a beautiful thing if you think about it. We are massagers of the optical nerve and sometimes our photographers will break hearts, create joy, bring laugher, or awe and audience. We are magicians. Do not forget that. Shoot what you love.

Like any profession or hobby you have to take the good with the bad. Whether it’s bad client attitude, a bad day, or just a general lack of energy, you have to learn how to take your lumps and make the most of the situation. You can’t run away from a “bad day” every single time. You need to make the most of what is being presented to you and it’s your job as a photographer to work within your situation and take the best photos you can no matter what.

If you aren’t in love with your subject then be in love with your craft and you will always take better photos than you would have otherwise.

If you are in love with your subject and it makes you realize why you love photography so much, then by all means shoot for the stars and come out ahead of the game with some wonderful images.

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Social Media Strategy

Social Media Strategy

 

“No man is an island.”

The saying is very true. If you want to show people your work nowadays you have to get out there on any social media site you can and shamelessly self promote your work. You initial social media strategy should be targeting your in-house fanbase (family and friends) and of course have the content necessary to promote. Anything that pertains to your brand that you throw out there into the ether will stick somehow and drive traffic to your site, raise awareness of your brand, and would no doubt increase business in the long run. If you are doing it on your own without outside SEO help then the hill you are climbing will be that much steeper. That’s not to say it can’t be done!

 

Having a Facebook page is one thing, but combining that with a Twitter account, Pinterest account,  Four Square, PayPal,  Blog roll, or what have you, would set you apart from most of your competition. Photography is a large niche business and if you are on a coastal city like NYC or LA you are scraping tooth and nail to get noticed. My advice is to hang in there because as a very wise man once said; “The cream always rises to the top.” There is nothing wrong with healthy competition but sometimes you also have to develop a thick skin. However, if you are in another part of the country where competition is not really felt, then you can use varying forms of social media to bring your work to the forefront of your area as well as being renown in another location other than your home town. Most photographers that I’m familiar with are from other parts of the country. I’m in New York and it seems like in a city of over ten million people that 9.9 million are also photographers or at least they are when it comes to their food. Speaking of which, another GREAT social media strategy is a little app called Instagram. It works wonders.

 

It’s important to Tweet. post, pin, and blog relative items that have to do with your brand and it also does not hurt to interact with clients, other photographers, or anyone in the industry, or anyone WANTING to break into the industry and this means artists, actors, models, and performers. You never know WHO you may meet and what it may lead to. Think about your burgeoning business as an adventure and a good social media strategy is a big part of that adventure.

Thank you all and I hope to shoot you at least once if you are in NYC!

Lead

 

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