On this Episode of the Podcast From Heck I interview photographer/artist Nuno Moreira. He is a very captivating and interesting guy that has a very unique and refreshing world view and artistic view. I hope you like this episode. Thanks for tuning in and hopefully not tuning out!
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Above and Beyond
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We have all heard the phrase “Going above and beyond,” but what does it really mean? What does it mean to us photographers?
Let’s break it down. When someone says; “That person really went above and beyond” in reference to an act that was performed that generally means that the person in question took it upon themselves to perform in a manner that exceeded expectations. That also means that they exceeded expectations without asking for more compensation without an added bad attitude. Basic translation “I don’t need to do this for you but I’m going to do it anyway.” Why? Common courtesy? Compassion? You really like the person? Respect? All of the above? Yes.
This applies a lot to the service industry. However, photographers are part of the service industry as well. We take the shots people want to pay for to have for whatever reason it may be. Whether it’s to document an event, capture a location, surprise a lover, for self promotion, for business promotion, or to make someone feel better about themselves. We serve people with our skills. Now, when a client is amazing they will get the best part of our service. We will go that extra step to make sure that they are happy. If there is someone I like I tend to overshoot a tad and maybe offer them a few more retouched images as well as some more artistic shots other than the ones they specifically asked for. More often than not conversations come up about the photography business, small business, modeling opportunities, or what have you. I personally will take the time out of our session at no extra charge to walk a client through any question, fear, or anxiety they may have with whatever regard they are wondering about. You’d be surprised at how many photographers don’t do that. You’d also be surprised how many photographers don’t do that in NYC, which is a city filled with photographers!
I pride myself on a job well done. We all should. The reason we give these little nuggets of extras out is because we care and that we also know we will make the money back on referrals and get great testimonials out of the deal. However, going above and beyond can also lead to a client being married to you or attached at the hip and we try to avoid that as much as possible. This is the grey area that occasionally arises. In the past I have gone above and beyond for a few higher strung clients and it backfires in the respect that they nitpick because they feel like they can or they call you at inappropriate times for whatever reason. It doesn’t mean you should stop being nice. It just means that you have to be more firm. I recently got married and my wedding photographers went above and beyond. I can honestly say that being on the other side of the lens for once was surreal but they were so great that it didn’t matter and they became friends because we all got along, which is why we hired them in the first place. They catered to our needs and delivered amazing engagement photos (still waiting on the wedding snaps) with such a great attitude that it was inspiring. They gave themselves to their art and that can sometimes be hard to find. If you are reading this and want to know who they are then by all means send me a direct message through whatever outlet you see this blog post in.
Clients also go above and beyond for their photographers. Living in NYC my whole life we know that you pretty much tip for everything. I have overshot and stayed longer than I should have on some shoot and without asking a client would usually throw a compliment my way and give me a “Here you go, kid. This is for you.” Sometimes we live for those sentiments. I am in no way trying to show off because that happens in a one out of twenty situation. I just wanted to show that it goes both ways. The client/photographer relationship can be very symbiotic and you want to ideally avoid it being stand offish. We’ve all been there. Sometimes people just don’t like having their picture taken and it’s our job to go above and beyond to calm that person down and make them forget that you are there to steal their soul with your camera.
As people we should always go above and beyond. As business people we should strive to exceed expectations but not at the cost of our integrity or wallet. There is a balance out there and we can all do well to find it. Sometimes you wake up and just want to crawl back into bed, but you can’t. You won’t. It’s not in you because you know that you have to get out there and shoot. You don’t know what situation you are going to walk into once that camera is around your neck. All you should know is that you are going to do the best job you can and if the situation calls for it you will go above and beyond to put that smile on someone’s face!
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(This photo was a bit of a technical test I set up and did at home. Pretty cool, huh?)
A Fierce Defender
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So, I love music. Further more; I love heavy metal music. I have been in NYC metal bands since I was 18 years old. Metal has always been a part of my life since I cranked up that first Black Sabbath album I got through those bogus Columbia House deals many moons ago. That being said; metal is an extremely positive genre of music and for me it’s the most rocking life affirming jammingest stuff you could listen to. People associate great things with music and I have a song for almost every memory or frame of mind. I love to rock, baby.
Every so often you run across a song that means more to you than the surface value of any written piece of music is supposed to mean. Sometimes music speaks to you in untold ways that really strike you to the core. I have recently felt like that about 3 Inches Of Blood’s song “Fierce Defender.” It’s not because I’m killing undead hordes or championing a battlefield with sword in tow. This song is the perfect allegory for a small business start up. You still with me? Good. Here are the lyrics and song and my breakdown as it relates to being a small business owner. If you could stick around to the end I’ll buy you a drink (Call me out on it. You will get a drink and a conversation!) Anyway, here we go:
The outbreak has begun
End of days are coming
Very few will survive this plague
Gather all supplies, keep your wits about you
A war is coming, prepare for the attackNo more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its doneFortress walls, behind them to defend
From mindless creatures need for flesh
They are coming, they will not stop
Crash upon you like a tidal wave of doomNo more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its doneHold the line, defend it to the end
Destroy the brain and they will fall
Show no mercy for they will give you none
Relentlessly they seek to kill
Don’t wait for outside help
Reinforcements will not come
On ourselves we must rely
Find the courage to last another day
So all of us will stay aliveOutlast the horde
Their ranks are shrinking
The instinct to live on our greatest strength
The will come when all the killing stops
Time to rebuild all that’s lostNo more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done
The outbreak has begun
End of days are coming
Very few will survive this plague
Gather all supplies, keep your wits about you
A war is coming, prepare for the attack
Meaning: You have recently started your small business and the pressure is very real. Statistically, there are only a small number of businesses that succeed. You have to use all of the tricks you have learned and carefully use your funds because you’re on your own now with no outside help. Keep your wits about you.
No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done
Meaning: You’ve been thinking about this for a while. This is your chance to succeed and employ the tools you have amassed while preparing for your launch. The odds of success are against you but you have to believe in your self. You have to be your own champion because you know you can. Never slip in your own self confidence. Be that Fierce Defender!
Fortress walls, behind them to defend
From mindless creatures need for flesh
They are coming, they will not stop
Crash upon you like a tidal wave of doom
Meaning: Whatever you build there are people that want to tear it down. These are the haters. They could be family, friends, or business associates. They could try and tear you down and tell you that you are not good enough or special enough. It may hurt at first but you have to persevere and defend that wall.
No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done
Hold the line, defend it to the end
Destroy the brain and they will fall
Show no mercy for they will give you none
Relentlessly they seek to kill
Don’t wait for outside help
Reinforcements will not come
On ourselves we must rely
Find the courage to last another day
So all of us will stay alive
Meaning: Small Business owners must face facts. There is no one to help with their journey. At the end of the day if you decide to do everything on your own then you must hold the fort and provide victory for your brand. Against all odds you will see the success of your small business and end up being the bigger fish in the pond. Small Business owners must be steadfast in their product and their belief in their product. No one will help you, no one will back you up, and you have to find the gumption to stand alone, say your piece, survive, and live to fight another day. As small businesses, we climb a treacherous hill with many obstacles and we should never give up. We must find the courage to last another day. We owe it to ourselves, our family, and other like minded individuals. We stay alive through the communal effort of other business owners that hold the line.
Outlast the horde
Their ranks are shrinking
The instinct to live on our greatest strength
The will come when all the killing stops
Time to rebuild all that’s lost
Meaning: The more you chip at it – the more you get out of it. The haters will fade and the detractors will think better. Why? Because you have pioneered and championed your brand through your own belief. The INSTINCT to live on IS our greatest strength. Small business owners know that they have a huge undertaking before them and that is to establish a reputable brand. When success comes then you can expand, take time off, and make up for lost time.
No more running, here we make our stand
Against the odds we will fight
Be the champion, be the one
A fierce defender til its done
Meaning: Get out there and do it. BE the successful person you know you can be. BE the business owner you have always wanted to be.
Whew, well I hope you all got through that in one piece!
The album this is from; “Here Waits Thy Doom.” is also one of the greatest driving albums ever.
I would love to hear what songs motivate you and have meaning for you.
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Everyone wants to be the best at what they do. With photography it’s no different. As a photographer you always want to be able to outshoot the other guy (or girl.) Photography is a very interesting field APART from the visuals, which is hard to believe for an outsider. As a photographer we are witness to some really amazing intricacies or beautiful simplicities that we may happen to capture or behold or are just in the right place at the right time for. It could be the detail of a model’s eye caught in your lens or the scope of a misty mountainside at dawn (or dusk for you evening shooters.) One thing we all have in common is the fact that we have to deal with a lot of people. We interact with clients, artists, neighbors, friends, family, and other photographers – whether we know it or not. These interactions should play into how we deal with approaching subjects or getting jobs.
Every one wants to be the best. BUT if you want to stand apart and not only be better but be different you have to treat people with as much compassion as you have ambition/passion for your art. I can’t tell you how many times I have heard horror stories from past clients who have shot with photographers that were so self absorbed, spoiled, and rude that it ruined the idea of a good picture. At the end of the day that’s what we do, right? We press a button and hope that at least one gem gets unearthed. Apart from that real fact we photographers are blessed with vision and creativity that should not come at the expense of others.
If you want to be the best you have to treat people better than the rest.
Just because you may be an artist does not mean you have to act like an artiste. There comes a time to be firm but being aloof and rude should not even come into the equation. Our job is to make people as comfortable as possible in order to bring out the best in them so we can capture those simplicities/intricacies that make photos great. We have to check our attitudes at the door. Plus, the same people we meet on the way up could be the same we meet on the way down.
As a photographer we have to remove ourselves somewhat from our subjects and become subjects ourselves and do lots of self study. All that means is that we have to realize that everyone is different and that we should not judge or cast aspersions on those that we meet based on how we have lived our lives thus far. We should also try not to complain because at the end of the day we have the best job in the world. We get paid to make art. We get paid to do what we love. And if you’re a people person like me you get to hear about different lives on a regular basis, which can be worth more than a paycheck in a spiritual sense.
We are not only photographers but we are therapists as well and need to be as accommodating as possible but without sacrificing our own sense of self. Those of us that don’t realize that are lost in the dark no matter how much they make per gig. These are more than likely are the same people who tout how much money they spent on their equipment and knock other professionals in this wonderful field of ours. You can buy Stevie Wonder a Lamborghini but he probably won’t get very far. The same goes for photography.
It’s great to be competitive but don’t lose sight of what puts a smile on the person’s face that hired you. Give them an unforgettable experience full of art and magic. Oh yea. We’re magicians, too.
Thanks, guys!
You Can’t Please Everyone
Welcome to another one of my photography blogs. You work hard and play hard. The harder you work the better the rewards. That is a true statement. When you work toward something you will find yourself building something that is fulfilling as well as creative. That being said sometimes you cannot please all of your clients through no fault of your own. People are people and as photographer we have to remember that. ESPECIALLY as photographers we have to remember that everyone is different and that we are not mind readers.
Client satisfaction is the number one goal for all working photographers. We have to take great photos and deliver a high end product so that we get repeat business, as well a referrals, and establish a great reputation. Sometimes photographers will come across people that do not know how to be people and or polite. It happens. Most people are completely awesome and if you work hard they will give you that pat on the back and a “Good job, kid.” Sometimes clients assume that because they are paying you it means that you are their slave and can be yelled at or talked down to.
Others will just try and tear you down. Why? Because they have nothing better to do or because they are just unhappy with themselves.
Photographers: Do not let these people get to you. You have to remain calm and professional at all times and show the bad apples that you are better than that. Be firm.
Clients may on occasion issue you a complaint about something that could have easily been remedied with proper communication (on their end). When you offer services it is of the utmost importance to be clear about exactly what you do and what you CAN do in post work. This also means that you may have to hold certain clients hands through the entire photography process so that they can suss out exactly what they want. This can be a daunting task because it’s very easy to be dismissive. Be a pro and hang in there. No one is a mind reader.
It’s really easy to bitch and moan about other people but in the photography profession ALL you deal with is people so sometimes you have to take attitudes with a grain of salt. Don’t be a pushover but establish yourself ahead of your shoot so that nothing unforeseen pops up. Sometimes you may have to remind clients that when you order food at a restaurant you can’t talk the waiter or chef into giving you free grub. If someone gets mad that you are charging for extras then let them get mad. It’s not a poor reflection upon you as a photographer at all as long as you tell them ahead of time.
Again, this doesn’t happen all the time but if it does just stay cool and be cool.
Now, bring the ruckus.
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Yoga Photography NYC
I have always wanted to do Yoga Photography and have found the perfect model for it. Candice is from out of town and has only been in New York for a couple of weeks. I feel honored and privileged that I was the photographer she chose for her brand and requested my services for some yoga photography that she would use for networking and of course yoga! She is a certified yoga instructor and an extremely wonderful person as well. We put together poses and photos that we would like to showcase and being the great subject that she is also posed for some more pinup style photos (that will be featured on an upcoming update) This session concentrates on her ability to strongly pose without faltering and shows the strength of her will, mind, and body. Yoga is an extension of your being and it’s proof to the universe that you are one within it and one with it. Yoga Photography can be an extension of the photographer’s quest for knowledge within a subject. In a city that can at times be a clenched fist I commend her efforts to spread positivity through her practice and am extremely happy with the results of the yoga photography that I captured of her practicing her art.
I decided to use mostly black and whites for the post production on this session. I feel it showcases her strength and definition while fading into a universal constant. We employed a Valeo Yoga Mat, Purple
Social Media Strategy
“No man is an island.”
The saying is very true. If you want to show people your work nowadays you have to get out there on any social media site you can and shamelessly self promote your work. You initial social media strategy should be targeting your in-house fanbase (family and friends) and of course have the content necessary to promote. Anything that pertains to your brand that you throw out there into the ether will stick somehow and drive traffic to your site, raise awareness of your brand, and would no doubt increase business in the long run. If you are doing it on your own without outside SEO help then the hill you are climbing will be that much steeper. That’s not to say it can’t be done!
Having a Facebook page is one thing, but combining that with a Twitter account, Pinterest account, Four Square, PayPal, Blog roll, or what have you, would set you apart from most of your competition. Photography is a large niche business and if you are on a coastal city like NYC or LA you are scraping tooth and nail to get noticed. My advice is to hang in there because as a very wise man once said; “The cream always rises to the top.” There is nothing wrong with healthy competition but sometimes you also have to develop a thick skin. However, if you are in another part of the country where competition is not really felt, then you can use varying forms of social media to bring your work to the forefront of your area as well as being renown in another location other than your home town. Most photographers that I’m familiar with are from other parts of the country. I’m in New York and it seems like in a city of over ten million people that 9.9 million are also photographers or at least they are when it comes to their food. Speaking of which, another GREAT social media strategy is a little app called Instagram. It works wonders.
It’s important to Tweet. post, pin, and blog relative items that have to do with your brand and it also does not hurt to interact with clients, other photographers, or anyone in the industry, or anyone WANTING to break into the industry and this means artists, actors, models, and performers. You never know WHO you may meet and what it may lead to. Think about your burgeoning business as an adventure and a good social media strategy is a big part of that adventure.
Thank you all and I hope to shoot you at least once if you are in NYC!
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